Multiplex Magic
The Fastest Growing Lifestyle Segment
The Indian lifestyle segment is headed for strong growth during the next few years, propelled by the dramatic changes in the lifestyle of the Indian consumer. Lifestyle categories that are associated with higher quality, taste, and aspiration, have put traditional spending on food, groceries, and clothing, on the back seat. This has led to a boom in organized retail which, in turn, has trickled down to the entertainment segment. Mall developers have responded to the latent need of the Indian consumer for a consolidated entertainment complex with an ‘under one roof’ positioning. Not surprisingly, the number of multiplexes across the country has increased significantly during the past few years. The growing share of entertainment expenditure in the disposable income pie is driving a revolution around India's favorite entertainment option today - Movies.
The Indian lifestyle segment is headed for strong growth during the next few years, propelled by the dramatic changes in the lifestyle of the Indian consumer. Lifestyle categories that are associated with higher quality, taste, and aspiration, have put traditional spending on food, groceries, and clothing, on the back seat. This has led to a boom in organized retail which, in turn, has trickled down to the entertainment segment. Mall developers have responded to the latent need of the Indian consumer for a consolidated entertainment complex with an ‘under one roof’ positioning. Not surprisingly, the number of multiplexes across the country has increased significantly during the past few years. The growing share of entertainment expenditure in the disposable income pie is driving a revolution around India's favorite entertainment option today - Movies.
Labels: Adlabs, Inox, Multiplex
posted by Raj @ 12:33 PM
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