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Thursday, March 15, 2007

Jagran Prakashan - Hike In Ad Rates

Jagran Prakashan Increases Advertisement Rates Of Dainik Jagran

Jagran Prakashan Ltd on March 14, 2007 has announced that it has revised its advertising rates. As per the revised rates, all-edition rates will increase by 26% alongwith a 37% increase in UP + Uttaranchal rates. The Company has decided to take this move one—month early this year, as compared to the usual practice of increasing the rates on April 09 every year.

With the launch of I-next in the current fiscal, the Company has offered an impressive scheme to the advertisers this time with a package rate for both Dainik Jagran and I-next for the UP + Uttaranchal editions and for all editions. The advertising rates for Dainik Jagran in other states (Punjab, Haryana, Bihar, Jharkhand, Himachal Pradesh, Jammu, Delhi, Madhya Pradesh and West Bengal) have been increased by an average of around 10%. Standalone prices for I-next have been fixed at Rs 198 per sq cm for Kanpur + Lucknow editions.

Dainik Jagran at present has 31 editions with nearly 250 sub editions covering 50% of India's population and the entire Hindi-speaking belt of India. I-next, the bilingual daily launched by the Company in Kanpur and Lucknow in December 2007, will soon be launched in other areas of the Jagran's footprint.

Source : Bombay Stock Exchange

Labels: Jagran Prakashan

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