SREI Infra - Way To Go

SREI Infrastructure Conducts Business Over Rs 2500 Million In 4 Days At IMME '06

SREI Infrastructure Finance Ltd has informed BSE that the Company has pulled off a coup of sorts, conducting business of nearly Rs 2790 million at the 4-day IMME 2006 in Kolkata late last week.

According to key company officials, this is likely to increase once all the figures now pouring in from different parts of the country are collated. Apart from the on-the-spot businesses, the Company had initiated a move to round up opportunities from other parts as well through a system of video conferencing with prospective customers.

The Company success is further accentuated by the company’s strategic tie-up with 11 top equipment manufacturers. Market leaders such and L&T Komatsu, Volvo, Caterpillar, JCB and several others have all entered into an understanding, whereby SREI finances the purchase of all equipments sold by these companies. "We are constantly innovating to meet the specific requirements of customers", officials explained.

The biggest draw at IMME '06 was the Money Bag scheme 2006 which proved to be a winner all the way. The scheme attracted a large number of existing as well as new customers. More than 50% of the total booty was on account of this scheme alone. Money Bag offers a lease period of seven years, thereby proposing a unique option in the equipment leasing industry.

The SREI Lotto scheme also proved to be immensely popular. With interest rates as low as 5.88% there was hectic activity at this counter, which was operated in real time to outstation customers spread across the country.

Another scheme SREI Jump Start also proved attractive to sections of customers and borrowers looking for 100% finance on margins as low as 10%. This financing scheme however, is available to equipment from select manufacturers only.

Speaking on the current strategy of the company, Mr. K K Mohanty, Executive Director of the Company, explained, "We have been able to connect successfully with the equipment manufacturers on the one hand and the buyers / infrastructure developers on the other. The key to our success is the close integration of the processes that begins with the planning of a project to the purchase of equipment, to the financial completion."