Honeywell Automation - Building Solutions

Honeywell Eyes Real Estate Market For Growth

Honeywell Building Solutions (HBS), a division of Honeywell Automation India Limited, is targeting 50 per cent market share by 2010 in the building solutions category from the present 23 per cent, informed Sanjoy Bhattacharya, project manager of HBS.

"The growth can be attributed to the fact that we are constantly looking at innovations of our existing products and adding resourceful products to our portfolio," informed Tarun Ramrakhiani, head - marketing of Honeywell Building Solutions.

Moreover, the building solutions market is growing at 25 per cent, ensuring higher growth for the company. "The rapid construction boom for SEZs, IT parks, commercial complexes, retail, greenfield industrial expansion, renovation and modernisation of older facilities as well as security and safety concerns, would contribute to our growth," Ramrakhiani added.

HBS is also planning road shows to showcase the benefits of building solutions and give users a hand-on experience. The road shows are also being arranged to talk about some of the newer cutting edge products the company is currently doing to meet customer objectives.

"We are going to hold these roadshows first in Kolkata, and then move on to Delhi and other cities," said Ramrakhiani. "We chose Kolkata for hosting the first round of roadshows because Kolkata registers the second highest growth in terms of consumers opting for building solutions and security measures," reasoned Ramrakhiani.

South India registers highest growth at 34 per cent, followed by eastern India at 33 per cent. The building solutions market in North and West India are growing at 23 and 19 per cent respectively.