Infomedia India - Disney Adventures

Disney Adventures Launches In India

Infomedia India Ltd., the country’s leading special interest publications company, today announced a strategic alliance with Disney Publishing Worldwide India (DPW), a division of The Walt Disney Company India Private Limited, to launch ‘Disney Adventures,’ one of the world’s most widely circulated tweens and kids’ magazine, in India. This launch also marks the first launch of an international magazine for Indian tweens and kids here.

The first monthly issue of Disney Adventures magazine priced at a nominal cover price of Rs. 40, is targeted at Indian tweens in the 8-13 age group and features compelling local content including a special feature on Bollywood Hit – Dhoom 2.

One of the world’s most widely circulated tweens and kids’ magazine, Disney Adventures,’ is globally recognized as the tweens favourite magazine. The international format has been adapted to capture the imagination of Indian tweens and kids, and has over 35% local content. The 100-page monthly publication will feature the Indian tweens’ favourite Disney and Bollywood characters, comic pages, jokes, games, tech news and reviews, fashion, and contests. Other Indian language editions for this magazine are also being considered.

The magazine was first published in the United States in early 1990s and has seen many evolutions in its content mix, in keeping up with the evolving tweens and kids.

“Our tie-up with Disney is a perfect fit for the two brands as we are leaders in our respective space and will complement the strengths of both the groups. The tweens’ magazine sector in India has still not been explored and we are confident that the launch of Disney Adventures will meet the expectations of the growing Indian teens’ demands for consuming the best in International content”, said Prakash Iyer, MD, Infomedia India.

“Kids and their families have an affinity for Disney content. The launch of Disney Adventures significantly advances our strategic priorities, which include - first and foremost - delivering high-quality, compelling creative product to consumers across all platforms” said Rajat Jain, MD, The Walt Disney Company (India).